Ferrari F1-90, Copyright by Patrick Henz.

From Auto Racing to Behavioral Science

Auto racing is not only the ultimate test for the machine, but also for human behavior. Continue reading From Auto Racing to Behavioral Science

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Business Excellence leads to Compliance

As Bill Gates knows: “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” Vettel won today, and definitely there are lessons to be learnt from this, especially as he also experienced victory and defeat in the actual season. But to focus on Raikkonen, Enzo Ferrari once stated: “Bad luck does not exist.” Even if this statement can be softened, the core message stays relevant. In this example: If there had not been an inefficient process on Saturday, Räikkönen had been most likely in a safer position on Sunday, with this less vulnerable to factors, which had been outside his or the team’s control. Continue reading Business Excellence leads to Compliance

Alfa Romeo Sauber F1 Team: The Importance of Trust and Integrity

Trust is an outstanding factor for successful partnerships, as positive, but also potential negative, results affects both sides on the middle and long-term. This explains why the exchange of payment streams cannot be the only fundament of such a relation. Continue reading Alfa Romeo Sauber F1 Team: The Importance of Trust and Integrity