Even if Enzo Ferrari’s story started much earlier, this year’s 70th anniversary of the Ferrari corporation is a good reason to take the book and update some of the details. While doing so, it was important for me to include an additional chapter to explain how Enzo’s spirit lives on and got incorporated into the company’s values and Code of Conduct. What employees and other stakeholders can read here, can all be directly linked to “Il Commendatore” himself. A precious advantage for the employer, as the values don’t stay abstract, but receive a face and even voice, as still a lot of video material exists.
“An inspiration for managers, leaders and everybody who is interested in Enzo Ferrari’s life.”