As described in an earlier article, Compliance communication is a sensible topic, as too less not serves the purpose to inform the employees and too much can easily lead to an information overload and that employees’ ears get deaf for the message.

A solution is to create a communication strategy with tailor-made messages for the different internal groups. Doing so, everybody should receive the information what is required for their job positions, not more and not less.

But communication (and this includes also training, workshops or the daily walk-the-talk) shall not limit itself to the transportation of information, but furthermore motivate the employees. This leads to the question what will we do, if we reached that goal and motivated employees ask for advanced information. We have to be honest and acknowledge that this will be always only a small circle of individuals, but nevertheless it is an important group,  as they they perceive the message not only as a legal requirements, but understand the ethical importance, not only for the company, but for the sustainable development of the region and their personal life.

The Ferrari Formula One-team solved the problem with an App: “Scuderia Ferrari All Access”. Fans get download the software on their smart-phone and register. When done this, the users get access to a first level of information. When they like and / or forward these messages, they gain points and with this liberate a next level of VIP information. To get a higher access level, users have to act as multipliers of the race team’s communication. As they are emotionally involved in the sports, they do this anyway. The app supports that they can do this more effectively.

Today global organizations and companies have a powerful intranet, which includes often also social media. Such a tool can be used as an internal LinkedIn or Facebook. If such a possibility is given, the Compliance department can and should actively use this.

Employees could join a Compliance group and receive here more detailed information. Such a communication channel cannot replace a classic communication strategy, as interested employees register their-selves. Due to this, the group will consist of individuals from risk- and non-risk-groups. Nevertheless it is a relevant channel to be included into the overall communication strategy, as some groups, as the famous Millennials, are socialized with social media and may use this as their favorite source of information. Another possibility would be to write a regular Compliance blog, if the intranet includes such a possibility. Important information could be included into the regular communication campaign and additional texts and photos could be included into the blog, which would be accessed by interested employees.

Similar to the Ferrari app, the highly involved employees actively seek information on these channels and act then as multiplier to communicate the gained knowledge inside their work and private groups.

Advertisements