Steve McQueen not only had been a famous actor, known for his roles in The Cincinnati Kid, The Thomas Crown Affair, Bullit and Papillon. Furthermore,  he was a real racing enthusiast. In 1970 he won together with Peter Revson the three-liter category of the 12 Hours of Sebring, just 23 seconds after the winning Ferrari 512S, driven by Mario Andretti, Ignazio Gunti and Nino Vaccarella. This performance was even more out-standing, as he started with a cast around his left food.

The Porsche 908 from the race should be used in the same year for the Le Mans-movie. McQueen had the vision to shoot the perfect race movie, presenting the spectator the real adrenaline and emotions, which normally only the drivers can perceive. While McQueen’s character drove a Porsche 917 to victory, his main opponent started with a Ferrari 512. Knowing the script and the written Porsche victory, Enzo Ferrari declined to provide his factory cars. For this, the movie crew borrowed two cars from the Belgian Ecurie Francorchamps-team. Even if movie became not the hoped success with its first release, later it became cult, judged as the best racing movie up to today.

In racing and film, McQueen was related to Porsche, but in private life he drove Ferrari. Earlier in 1963 he received a 250 GT Lusso as gift from his first wife Neile Adams. As it was one of Pininfarina’s most elegant creations and together with the rare brown metallic it had been a real unique creation, the car became famous over the time. For the 70th Ferrari anniversary, the company created 70 different special editions (used on five different actual models), each to be produced only once. Some of the models have been inspired by successful race cars, others by drivers and some by their famous owners, as Ingrid Bergman or Steve McQueen. The last features, of course, the famous brown metallic color and inside a beige leather.


Steve McQueen as driver and person lived Enzo Ferrari’s philosophy, stated in one famous quote from the actor: “Racing is life. Anything before or after is just waiting.” A good reason to give the full color luxury edition of my book “Business Philosophy according to Enzo Ferrari” also this elegant brown design.