Corporate trainings often like to quote the Austrian-born management consultant and philosopher Peter Ferdinand Drucker with “Managers do things right; leaders do the right thing.

In fact he never said this that way, but defined in 1967: “Efficiency is doing things right; effectiveness is doing the right things.” It was nearly 20 years later when Warren G. Bennis y Burt Nanus took this phrase and simplified it to the version, we know today. A key message is that leadership not requires management level, so could be done also from the middle or the bottom. This is important for our modern flexible company structures, where the project groups change from situation to situation.


But nevertheless is this really enough, should the sentence not get extended, as we need mangers, which are leaders, or in other words “do the right thing right”?

Even if you have the best intentions, if the execution of the project is not adequate, results can be fostering the problem, instead of solving it. No need to say that bad ideas, perfectly executed are even worse.

For this mangers require relevant business ethics and sustainability trainings, but on the other hand leaders have to be identified and receive adequate management skills.